03 / E-COMMERCE + MARKETING / 2025

EXPERIMENTAL
E-COMMERCE

Shopify store built as a hands-on experiment in structuring an e-commerce experience for the Greek market.

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01 / OVERVIEW

FROM IDEA TO A STRUCTURED STORE

E-commerce project built in Shopify, involving product selection, visual identity, store organization, content localization for the Greek market, and supplier integration.

TYPEIndependent Project
YEAR2025
TARGET MARKETGreece
MY ROLEStructure · Research · Content · Integration
Overview of the Asteria Market Shopify store
Asteria Market visual identity
02 / CONCEPT

PRODUCT SELECTION FOR THE CATALOG

The selection process began with product research across different categories, looking at recurring items and signals of interest across the references and platforms reviewed.

01
Best-sellers:Items that appeared consistently across the references and platforms researched.
02
Kitchen:Utility products selected for the category.
03
Technology:Accessories and technology products selected for the catalog.
Product selection, best-sellers category
Product selection, utility products category
03 / STRUCTURE

CATALOG, PAGES & IDENTITY

The store was structured in Shopify with a product catalog, institutional pages, policies, and its own visual identity, maintaining consistent language across categories and product pages.

01
Catalog:Organization of products and categories within the store.
02
Identity:Consistent application of Asteria Market's visual language.
03
Pages:Structuring of institutional and product pages.
04
Policies:Preparation of the information and policies required for the store.
Store catalog and page structure in Shopify
Product page and responsive layout
Brand identity and visual elements of the store
04 / LOCALIZATION

ADAPTING FOR THE GREEK MARKET

Beyond the store structure, the project required adapting content for a Greek audience and researching requirements related to an e-commerce operation targeting the European Union.

  • Language: localization of content and key store information into Greek.
  • European context: research into VAT, how the IOSS scheme works, and requirements involved in sales to the European Union.
Content and language localization for the Greek market
Tax requirements and EU compliance research
05 / SUPPLY

CATALOG CONNECTED TO THE SUPPLIER

Wiio was connected to Shopify to link supplier products to the store catalog and understand, in practice, the workflow between product selection, listing, and publishing.

SHOPIFY + WIIO CONNECTION
  • Shopify: store structure, catalog, and product presentation
  • Wiio: product sourcing and catalog connection
Catalog integration with the supplier platform
Catalog synchronization and product listing
06 / KEY LEARNINGS

BEYOND BUILDING THE STORE

The project broadened my understanding of the structure behind international e-commerce, from catalog organization and supplier selection to content localization and European market requirements.

01

Organizing products, categories, and content from the beginning helps maintain consistency throughout the store.

02

Supplier selection affects both the catalog and the feasibility of the operation.

03

Selling to another country requires considering language, taxation, and regulations beyond the platform itself.

Consolidated overview of the e-commerce project
Summary of learnings from Shopify and suppliers
STACK & TOOLS
  • SHOPIFY
  • WIIO
  • PRODUCT RESEARCH
  • CONTENT LOCALIZATION
  • E-COMMERCE
  • CANVA

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