01 / WEB + MARKETING / 2026

LANDING PAGES

Development and deployment of landing pages for dental clinics, integrating structure, code, tracking, and paid traffic into a flow focused on lead generation.

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01 / OVERVIEW

DIGITAL PRESENCE BUILT FOR CONTACT

Independent project developed to build and test a landing page for dental clinics, covering everything from structure and code to tracking and initial campaign setup.

TYPEIndependent Project
YEAR2026
AREASWeb & Marketing
MY ROLEStructure · Design · Code · Tracking · Campaign
Landing Page, overview of the structure
Landing Page, full interface
02 / OBJECTIVE

A DIRECT PATH TO PATIENT CONTACT

The goal was to build a clear, focused digital presence for dental clinics and professionals: present the service clearly and guide visitors toward contact without unnecessary visual noise.

  • Visual hierarchy focused on professional credibility and clear presentation of services.
  • Web, communication, and marketing integrated into the same flow.
  • Page optimized for paid traffic on mobile devices.
Landing Page, conversion-focused layout
Landing Page, mobile CTA
03 / EXECUTION

FROM IDEA TO LAUNCH

Full development in HTML, CSS, and JavaScript, from section structure to production deployment.

01
Structure:Section hierarchy, concise copy, and CTAs directly tied to contact.
02
Code:Semantic HTML, responsive CSS, and vanilla JavaScript. Versioned on GitHub.
03
Deployment:Published on Cloudflare with a custom domain and active SSL.
04
Campaign:Creatives designed in Canva and campaign structure configured in Meta Ads.
Landing Page, architecture and code
Landing Page, code structure
Landing Page, deployment and publishing
04 / TRACKING

PIXEL, EVENTS & DATA

Meta Pixel installed and configured with custom events at key contact points. Validation was completed with Meta Pixel Helper before any campaign delivery.

  • Events mapped: PageView, ViewContent, and Contact / Lead via WhatsApp.
  • Connection between on-page behavior and campaign metrics in Meta Ads.
  • Tracking validated before any paid media investment.
Landing Page, Meta Pixel Helper and validation
Landing Page, event trigger and tracking
05 / CURRENT STATUS

BUILT, LIVE & TESTED

Technical implementation completed: page published, tracking active, and campaign structured. A self-initiated project, still with no confirmed commercial sales to report.

WHAT WAS COMPLETED
  • Functional and responsive landing page
  • Deployment with a custom domain on Cloudflare
  • Meta Pixel and conversion events validated
  • Campaign structure and creatives prepared
  • Campaign reached the delivery and testing stage
Landing Page, live production deployment
Landing Page, creatives and ads
06 / KEY LEARNINGS

PRODUCT & ACQUISITION, CONNECTED

Hands-on experience connecting code and marketing in one continuous flow:

01

The page is part of the funnel: ad messaging and the CTA need to work in sync.

02

Tracking must be validated before campaign metrics are interpreted.

03

A clean typographic hierarchy helps reduce friction and improve readability on mobile devices.

04

The practical gap between publishing a website and structuring a real acquisition engine.

Landing Page, funnel alignment
Landing Page, key learnings summary
STACK & TOOLS
  • HTML
  • CSS
  • JavaScript
  • Git / GitHub
  • Cloudflare
  • Meta Ads
  • Meta Pixel
  • Canva
  • AI (support)

NEXT PROJECT

FINANCIAL TRACKER

Financial Tracking in Excel, next project

OPEN TO NEWOPPORTUNITIES

If you'd like to discuss a role or project, feel free to get in touch.

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